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Over 13 years of doing just that I’ve found that the best way to manage a creative team is to be like a railroad track. In other words, provide stability and clear direction but don’t get in their way.
Atlanta, Ga. (See.Spark.Go ) March 16, 2010 — Matchstic, an Atlanta-based brand identity house, announces its second annual “On the House” campaign recipient, a deserving, local non-profit organization that will receive an entire brand make over. This year’s partner organization is the Atlanta Union Mission.
Brand Shepherding = orchestrating daily marketing tasks to meet a brand’s strategic goals.
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